For SaaS

Someone just asked ChatGPT for the best tool in your category. Three competitors appeared. Not you.

SaaS buyers research with AI. Category queries, comparison queries, validation queries, they're happening in every product category. Your G2 reviews, your SEO rankings, your content: none of it influences what ChatGPT says about you. That's trained in.

Run my free SaaS report

From the team behind Smart Insights: 16 years of digital marketing research, read by 100,000+ marketers worldwide every month.

About the team →

Three query types where AI shapes SaaS buying decisions

Category queries

"Best CRM for small business", Discover tier. If you're not in this response, you're losing deals before the prospect ever reaches your site.

Comparison queries

"Pipedrive vs HubSpot", Consider tier. AI picks a side. Do you win, draw, or lose when a prospect asks AI to compare you to a competitor?

Validation queries

"Is Intercom worth it?", Trust tier. Before committing, buyers ask AI if your product delivers. What it says either shortens or kills the sales cycle.

What your report tells you, in SaaS terms

Discover, how often AI mentions you when buyers ask category questions about your product type.

Consider, how often AI recommends you over a named competitor in head-to-head queries.

Trust, what AI says when asked directly about your product's reputation and whether it delivers.

The Playbook, AI Search fixes (content, citations, structured data) in weeks. AI Knowledge fixes (brand authority, third-party coverage across review sites and publications) in months.

Stu Miller

Founder, SeenByAI · CEO & Co-founder, Smart Insights

Co-founder of Smart Insights, the digital marketing resource that covered content marketing, social, SEO, and marketing automation before they went mainstream. AI visibility is the next channel shift. The Playbook is built on that track record of understanding how channels actually evolve, not guesswork.

FAQ

SaaS questions

SaaS buyers use AI heavily during the research phase. If your product doesn't appear in category queries ("best CRM for small business") or loses comparison queries ("Pipedrive vs HubSpot"), you're losing pipeline before a prospect ever visits your site or speaks to sales.

Category queries (Discover tier) and comparison queries (Consider tier) are most critical. These are the moments where a prospect is actively evaluating options and AI is influencing which products they shortlist.

G2 influences AI indirectly, your G2 reviews may appear in AI training data. But AI models synthesise from many sources, not just review sites. SeenByAI measures your actual visibility in AI responses, which is the output that prospects see.

Yes. SeenByAI generates category-specific queries based on your product and market. Niche products often have less competition in AI responses, which can be an advantage.

See where your brand stands in AI. And how to close the gap.

Free to start. Paid plans from $29/month. Results in under 15 minutes.

Find out why AI recommends your competitors