AI is recommending your competitors. Find out why, and fix it.

SeenByAI scores how AI sees your brand, surfaces the competitors winning where you're not, tracks sentiment over time, and gives you a prioritized playbook to close the gap. Your first report is ready in about 15 minutes.

Find out why AI recommends your competitors

From the team behind Smart Insights: 16 years of digital marketing research, read by 100,000+ marketers worldwide every month.

About the team โ†’

The publication digital marketers have trusted through every major channel shift. Now helping brands understand why AI chooses their competitors, and what to do about it.

2010Content marketing
2011Social media
2014Marketing automation
2016Account-based marketing
2022Generative AI
2025AI visibility & GEO

For 16 years, Smart Insights has been the publication marketers trust to make sense of new digital channels, read by 100,000+ marketers globally every month. SeenByAI is built on that same approach: rigorous methodology, honest analysis, and the discipline of tracking how channels actually evolve before recommending what to do about them.

16
Years of digital marketing research
100k+
Marketers reading Smart Insights monthly
5
Major digital channels covered as they emerged
Stu Miller
Stu Miller
CEO & Co-founder, Smart Insights ยท Founder, SeenByAI

"I built SeenByAI because I needed it. Hello Nails is a $500k/year ecommerce brand I run with my wife, and when AI started recommending our competitors instead of us, every existing tool could give me a score. None could tell me what to do about it. So I built one that does: not just visibility, but the competitor discovery, sentiment tracking, and the prescriptive playbook to actually move the numbers. The methodology comes from 16 years at Smart Insights. The proof comes from running it on a real brand with real revenue at stake."

AI Search and AI Knowledge are two different problems

The single most important distinction in AI visibility, and the one most other tools quietly miss. Knowing which problem you have determines what you fix first, and how long it takes.

The Gap
The differential between your two scores tells you which problem you actually have, and which to fix first.
AI Knowledge

Training data models

The model answers from what it learned during training. Your visibility depends on how widely your brand is covered across authoritative sources.

ChatGPT ChatGPT
Claude Claude
Gemini Gemini
Time to improve
6 to 12 months

A brand with a low AI Search score and a high AI Knowledge score has a fundamentally different problem from one where both are low. Without this distinction, you're guessing about what to fix first. SeenByAI gives you both scores so you don't have to.

Most tools just give you a score. SeenByAI gives you the fix.

Score is the start. The work is everything that comes next: the competitors you didn't know about, the queries where they outrank you, the way AI describes your brand, how that's all changing month over month, and most importantly, what to actually do about it. SeenByAI does all of that.

01

Score

How AI sees your brand across Discover, Consider, and Trust tiers, on five major systems. AI Search and AI Knowledge scored separately, so you know which problem you have.

02

Discover

Auto-detect competitors AI is recommending instead of you, including brands you weren't tracking. Find out who AI thinks is in your category, and how often.

03

Compare

Head-to-head competitor analysis on category queries, comparison queries, and reputation queries. Win, draw, or lose, scored across hundreds of real prompts.

04

Sentiment

What AI actually says about your brand when asked directly. Tone, framing, and the specific words it uses to describe you, classified and tracked over time.

05

Monitor

Monthly automated runs track every score, every competitor, every sentiment shift over time. See when AI starts recommending you (or stops), and why.

06

Fix

The Playbook. A prioritized action plan with effort ratings, timing estimates, and full step-by-step implementation guides. The thing every other tool leaves out.

The same problem, four different conversations

Whatever you sell, AI is shaping how prospects find you, evaluate you, and decide whether to trust you. The mechanics are the same. The pain points and the playbook are not. Pick the conversation that matches yours.

Common questions

SeenByAI measures how often your brand appears in responses from five major AI systems, ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini. It scores your visibility, compares you to competitors, and generates a prioritized action plan (the Playbook) to close the gap.
SEO optimizes for Google's search rankings. AI visibility is different, AI Knowledge models like ChatGPT draw on training data, not live search results. A brand can rank #1 on Google and still be invisible in AI responses. SeenByAI measures both AI Search (live retrieval) and AI Knowledge (training data) so you know where the actual problem is.
SeenByAI works for any brand with an online presence, ecommerce, SaaS, professional services, agencies, publishers. The methodology adapts to your category. See the For... pages for audience-specific details.
Your first report runs automatically after signup and completes in under 15 minutes. It queries all five AI systems with hundreds of real prompts tailored to your brand and category.
Yes. The free plan gives you a full report with scores across all three tiers and up to 3 competitors. Paid plans (from $29/month) add monthly automated runs, the full Playbook, and implementation guides.
Most competitors measure. SeenByAI fixes. The Playbook gives you prioritized actions with effort ratings and timing estimates. The AI Search vs AI Knowledge distinction tells you which problem you actually have. And the methodology comes from 16 years of tracking digital channel evolution at Smart Insights, not guesswork.
Three tiers mapping to the buyer journey in AI. Discover = does AI mention you in category searches. Consider = does AI recommend you over competitors in head-to-head queries. Trust = does AI endorse your brand's reputation when asked directly.
Five: Perplexity Sonar and Google AI Overviews for live web retrieval, plus ChatGPT, Claude, and Gemini for training-data visibility.
AI Search improvements can show up in days to weeks. AI Knowledge improvements usually take 6 to 12 months as models retrain on new data. The Playbook is designed to help you work on both with realistic expectations.

See where your brand stands in AI. And how to close the gap.

Free to start. Paid plans from $29/month. Results in under 15 minutes.