Insights on AI visibility, GEO, and how AI is reshaping product discovery.
Generative Engine Optimization shows rapid results with brands like Adobe and GM seeing massive citation increases within weeks. Here's what's working.
AI platforms like Perplexity and ChatGPT are shifting citation preferences from traditional SEO metrics to brand expertise. Here's what changed.
AI systems favor fresh content for citations, but the real advantage comes from pairing recency with structured data – not just publishing frequently.
Half of U.S. consumers now use AI search tools for product research. Here's what the tipping point means for brand visibility strategies.
Major AI platforms increasingly cite Reddit, Wikipedia, and review sites over brand websites. Here's why it's happening and what brands can do about it.
B2B companies need AEO strategies as AI search transforms customer research. Learn why traditional SEO isn't enough and how to measure AI visibility.
AI assistants are part of how your customers discover products. Here's what AI visibility means for Shopify merchants, what's different from SEO, and the concrete actions to take.
Publishers create the content AI trains on, but that doesn't guarantee visibility. Here's how to check whether AI assistants actually cite your work.
AI assistants recommend products, services, agencies, and content creators. If you have an online presence, your AI visibility matters.
When someone asks ChatGPT for the best project management tool or CRM, does your product appear? Here's how AI makes software recommendations, and what you can do about it.
AI recommends a brand. The customer searches Google. The sale is attributed to SEO. The AI attribution blind spot is real, here's how to build visibility into it.
GEO and SEO are different problems requiring different solutions. Here's what transfers from your existing SEO strategy, what doesn't, and where to start.
Reviews are one of the most direct levers you have over whether AI recommends you. But the mechanism isn't what most merchants think.
Perplexity searches the live web in real time, which means it works completely differently from ChatGPT. Here's what it cites, and how to appear in it.
The top 10 brands capture nearly half of all AI citations. But there are specific situations where smaller brands can win, and a clear strategy for finding them.
Most merchants have never asked ChatGPT or Perplexity about their brand. Here's what AI responses actually look like, and what to do when you don't like what you find.
ChatGPT names three brands for your category. Yours isn't one of them. Here's the specific reason why, and what you can do about it.
Google AI Overviews now appears above organic results for product queries. Here's how it works, why it matters more than most brands realise, and what you can do about it.
AI assistants are becoming the first step in the buying journey. Here's what AI visibility means, why it's different from SEO, and how to measure it.